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Heads down on the new e-commerce platform
We're re-building our e-commerce framework to improve overall performance, increase our flexibility, and specifically optimize our checkout flow.Here's a little visual review of a wide ranging set of...
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Button Gravity Caught in Eye Gaze
A learning from commercial usability work in the nineties still holds true. Button gravity describes the tendency for users to home to the bottom submit button on a form page. One of our early designs...
View ArticleHeuristic Evaluation: Down to Earth Lessons from MIT
One of my favorite techniques in usability is simple "heuristic review". This is a sort of the "what would do" style evaluation guided by a set of questions. Debuted by Jakob Nielsen, the idea of a...
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The Luck of the Draw: Position 10 is Better 9
One of the mind-blowing data points we shared in the StomperNet Click Fu video was that position 10 in the search results often gets more clicks than position 9. In a review of pagination UIs, Jesper...
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Have you authored a CLICK HERE link lately?
Tsk tsk. "Click here" is one of the most extensively used bad interface elements on the web. Descriptive hyperlinks are way more effective -- a drum that industry gurus have been arguing for some...
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UI Anti-Pattern: Non-Clickable Borders
Summer time is here and blogging time is at a minimum. The arrival of grand theft auto 4 at my house hasn't helped. There's a cybercafe in the game and a mockup computer interface. It suffers from...
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